In today's social media world, you can't get away with impersonal communications. Everything is personalized these days, from Facebook to Twitter to Linkedin. Even Google personalizes your search results if you select that option. Anything that strays from personalized is now seen as fake. Impersonal screams "I'm just talking to you so you'll give me money, I don't care about you or what you need, just pay me". Not the best scenario. It used to be that when you returned from a networking … [Read more...]