Mike Haydon

Web 2.0, SEO, Internet Marketing and Life in General

Mike Haydon

Multivariate (Taguchi) Test Calculation

April 21st, 2008 · No Comments

Testing is central to marketing and SEO. I have researched and worked out how multivariate testing works. It is much better than the standard “A/B Split Test” as you can test multiple elements at the same time, making the testing process a LOT quicker. Multivariate testing has many different forms, depending on what you are [...]

Popularity: 36%

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Tags: Helpful Hints · Internet Marketing

Understanding Taguchi Testing for Internet Marketing

April 16th, 2008 · No Comments

I am currently trying to get my head around Taguchi multivariate testing. If you haven’t heard of it before, it’s a mathematical way of testing many different elements of (in this instance) a web page or an adwords ad.
I’m sick of there not being any free information on how this all works, so once I [...]

Popularity: 22%

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Tags: Internet Marketing