April 21, 2008
Testing is central to marketing and SEO. I have researched and worked out how multivariate testing works. It is much better than the standard “A/B Split Test” as you can test multiple elements at the same time, making the testing process a LOT quicker. Multivariate testing has many different forms, depending on what you are [...]
Read the full article →
April 16, 2008
I am currently trying to get my head around Taguchi multivariate testing. If you haven’t heard of it before, it’s a mathematical way of testing many different elements of (in this instance) a web page or an adwords ad. I’m sick of there not being any free information on how this all works, so once [...]
Read the full article →
